A Comparison
Inside our store, when new customers come in, one brand in particular is brought up more than the rest. In an effort to protect our rears, we will not mention their name... we will simply refer to them as "Competition". This competitor is a good pet food compared to many… they lack many of the harmful ingredients found in some pet foods. We aren’t going to knock them at all, we’re simply going to do a price comparison.
We decided to go to Kroger on the East Side and do a price comparison between this brand and our brand, Kennedy’s Biscuits Pet Food. Anyone that has used our food can’t deny the quality is unmatched, so the results were rather interesting.
We compared all of our offerings…
Adult Maintenance Dog Food: (Comparable to Adult Life Protection for the Competitor)
Competitors 6 lb bag- $18.99… $3.17 per pound
On Sale- $15.99… $2.67 per pound
Our Food 6 lbs- $11.70… $1.95 per pound
Cat & Kitten Cat Food: (Comparable to Chicken & Rice for the Competitor)
Competitors 5 lb bag- $15.99… $3.20 per pound
On Sale- $13.99… $2.80 per pound
Our Food 5 lbs- $11.25… $2.25 per pound
Chicken & Brown Rice Dog Food:
Competitors 6 lb bag- $18.99… $3.17 per pound
On Sale- $15.99… $2.67 per pound
Our Food 6 lbs- $12.60… $2.10 per pound
Lean Dog Food: (Comparable to “Healthy Weight” for the Competitor)
Competitors 6 lb bag- $18.99… $3.17 per pound
On Sale- $15.99… $2.67 per pound
Our Lean Formula- $12.60… $2.10 per pound
Lamb & Brown Rice Dog Food:
Competitors 6 lb bag- $18.99… $3.17 per pound
On Sale- $15.99… $2.67 per pound
Our Food 6 lbs- $13.50… $2.25 per pound
Salmon & Brown Rice Dog Food: We could not find a comparable protein formula.
Buffalo & Brown Rice Dog Food: Oddly… we could not find a comparable protein formula.
Grain Free Whitefish & Duck Dog Food: We could not find a comparable protein formula.
Grain Free Buffalo & Duck Dog Food: Again… oddly, we could not find a comparable protein formula.
Grain Free Chicken & Turkey Dog Food: (Comparable to Grain Free Chicken for Competitor)
Competitors 5 lb bag- $19.99… 3.99 per pound
Our 5 lb bag- $14.75… $2.95 per pound
As you can see in the price comparison, our food was cheaper than every single comparison… even on the sale prices. The prices we have listed for ourselves is the every day price.
These results actually shocked us a little… so why are you still buying theirs and not ours? :)
Again... this post was not made to knock the Competitor. They make a GOOD food compared to many of the pet food offerings out there! It was simply a price comparison.